The Business Card: From Note Pad to Power Card

Business cards. Some are thrown away. Some are used for jotting down notes. Some are tucked away in the dark abyss of your wallet, never to be seen again. The business card:  small in size, but powerful in establishing the face of your business.

You paid good money (or should have) for your business card and nobody wants to see their hard earned money thrown down the drain (or in the garbage, in this case). So, how can you keep your business card in the hands of potential clients? Here are 5 tips to turn your boring business card into an interactive “power” card.

Is your business card blank on the back? This might just be your card!

1. Never leave the back of your business card blank. You’re just asking for your business card to be used as scrap paper. How many times have you been in a situation where you needed a piece of paper to jot something down and the only thing you could find is “John’s Landscaping and Lawn Service’s” business card? You jot down your important info that you don’t want to forget, store it with the notes facing upward and that business card quickly becomes just as useless as two left shoes.   
2. Offer something valuable. A great way to get people to hang on to your business card is to put something on there that’s worth keeping. This is where the back of the card comes in handy. It could be tips related to a service you offer, such as hair care tips, how to change a flat, space to write down your next appointment, a coupon offering a percentage off when presented, or a recipe (if you’re a caterer). Be creative, but simple. You don’t want to overload them. If you have a lot of information, give them just enough to grab their attention and direct them to your website—yes, you need one of those—for more. 



Go ahead, scan it and see what happens!

3. Make it interactive. The great thing about the 21^st century is that almost everything is interactive. We have cars and phones that talk back to us, and even your refrigerator connects to the web!   Why not take advantage of this? Who said the business card had to be so… boring. QR codes are a great way to make your business card interactive. QR codes are used for encoding information and can be used as “Vcards,” which allow people to scan and program your contact details directly into their phone. There are also URL QR codes which allow people to scan and be directed to your website or any destination on the internet. These come in handy because you can link them to your portfolio, an intro video, or your Facebook or Twitter page and they can “like” your page or become a “follower” right there on the spot! You can also track the activity, which makes it a great tool for your marketing.
4. Leave your “mug” off of the business card! Unless you’re a well-known model or an actor, try to keep your face off of the card. You’re not trying to sell yourself, you’re trying to sell your services, and unless your face is apart of those services then it shouldn’t be on the card. Do you really have to put your face on your business card to let me know you sell homemade candles?
5. Get rid of that weak paper! If you printed your business cards on flimsy, perforated, business card paper, find the nearest receptacle immediately and trash it! Your goal as a small business owner—I say “small” because I hope no large corporation would ever do this—is to look like you’re not a small business owner. Cheap, flimsy, “500-for-$2.99” business cards make you look, well, cheap. Remember, first impressions are lasting ones and you want to stand out from the crowd—in a good way!

Click here to see the makeover results of this business card.

Your business card should represent your company just as well as you do. It should stand out from the other business cards and make a statement. If your business card isn’t doing this, then it’s time for you to rethink your business image. That’s where I come in. I can offer you full color, double-sided, custom designed “power cards”. Yeah, there’s always the option of using some other template based company, but why settle for blending in with a cookie cutter business card when you can stand out? Contact me today and let me help you make your business card work for your business. Do you have any suggestions on how to enhance the business card? Leave your comments below. Be sure to enter my Business Card Makeover Contest. Hurry, it ends March 7th. Click here to enter.